There’s something magical about the joyful buzz before a wedding.

It’s still early — maybe there’s coffee brewing, someone’s steaming dresses in the next room, and your bridesmaids are just starting to arrive. There’s laughter, nerves, maybe a few happy tears.

And somewhere in the middle of it all, I’m there, makeup brush in hand, latte on the bench, helping you feel calm, confident, and gorgeous.

That’s what I love most about this work. Bridal makeup is transformative not just because of how it enhances your natural features, but because of how it makes you feel.

Because yes, I’m here to make you look beautiful. But more than that, I want you to feel like the best version of yourself, just dialed up a little for your most photographed day.

And that’s exactly where soft glam—my signature style—comes in.

So, What Is Soft Glam?

Soft glam strikes the perfect balance between “natural” and “glamorous,” without tipping too far in either direction.

No, technically it’s not “natural” makeup, although it can have a beautiful skin-like finish if the technique is right.

Natural makeup usually means very minimal: barely-there base (think freckles shining through a sheer or light foundation), soft brows, and a slight pop of colour.

This is lovely for everyday, but it’s often too subtle to show up well in wedding photos, or to last all day.

Soft glam, on the other hand, gives you that radiant, defined, camera-friendly glow, but without the heaviness or harsh lines.

Think:

Medium to full coverage foundation with the right layering techniques for a flawless yet non-cakey complexion
Creams layered with powders
Soft contour and bronzer
Neutral colours like browns, pinks, golds, and champaigns—colours that compliment your natural skin tones.
Lashes that open the eyes without feeling too bold
Softly smoked eyeliner rather than harsh wings

Soft glam is not natural makeup, but it can look more natural because everything is blended, seamless, and long-wearing, so you feel comfortable in person and look amazing in photos.

Real Brides, Real Looks

If you’re wondering what this actually looks like, meet a few of my real, soft glam brides:

*Diana*

Glowy. Romantic. Classic.
With complexion complimenting colours, glowing skin, and a modern bridal eye with a soft shimmer and defined by smoked eyeliner, she looked ethereal in golden hour light.

*Jordan*

This look is giving bronzed goddess vibes—radiant with delicate sculpting and soft matte smokey eye that was glam without being overdone.

*Brooke*

This look is giving bridal model vibes with a subtle smokey winged eye, delicate contouring, and skin-loving, soft-focus tones. Brooke’s oily, acne, and rosacea-prone skin had a mind of its own, but with the right prep, skin-smoothing layers, and application techniques, you’d never know it—*flawless*.

This is one of many reasons soft glam is so great for bridal…each look is customised to the person sitting in my chair. Because soft glam should feel like you and work for your features, not a trend.

Why I Love Soft Glam

What I love most about soft glam is how quietly confident it feels. It doesn’t shout. It enhances without overpowering. It lets you feel like yourself — just dialed up a bit.

And if you’re not sure what suits you best, that’s okay. You don’t need to know your undertone or your favourite finish. That’s where I come in. Just bring your lovely self (and maybe a coffee), and I’ll take care of the rest.

Whether we’re prepping for your wedding day or sitting down together for a makeup lesson, my goal is always the same: to help you feel supported, celebrated, and genuinely beautiful in your own skin.

Talk soon,

Emilie xx

P.S.
If soft glam sounds like your kind of beautiful, I’d love to hear from you. Whether you’ve already designed your wedding makeup look or are just curious about what suits you, my inbox is always open. Coffee chat optional (but always welcomed!).